The adventures of Karina Brisby

Over the last few months I have noticed a renewed interest from Not-for-Profits to develop partnerships with bloggers. Some want to the reach new audiences, some want to inspire people to take action or donate, and some want to inform or influence current debates about the issues they cover. Whilst there are great opportunities to [...]

via tnsglobal.com Now in its seventh year, Mobile Life draws on the behaviours, motivations and priorities of 48,000 people in 58 countries, to develop recommendations on activating a business and marketing strategy via mobile, addressing key questions: This survey is very focused on retail and business transactions, but there are still lots of interesting aspects [...]

What is this “Humour League” you speak of? I hear you all ask. Well my fan (hi mum), it is the name of the comedy group/collective that all of the people I was on the course with are performing under when we perform together. We all got on so well, we are going to keep [...]

2012 has already  seen two huge digital campaigns this year. Firstly the huge protests about the proposed SOPA/PIPA legislation that was being considered by the US Parliament, which is thought to be one been of the biggest digital campaigns ever,  only to be trump two months later by the Kony2012 video, with its 100million video [...]

Originally launched in 2010 the TNS Digital Life Project was one of the biggest and most comprehensive looks at people’s attitudes and behaviours online and the material gathered provides a benchmark for the new updates to the study, from how people make decisions when browsing online to should brands dabble in social media to future [...]

Interesting discussion about the merits and de-merits of different digital campaigning tactics, products and strategies including Kony2012. via globalvoicesonline.org

The Making Change Podcast from the Chronicle of Philanthropy, recently interviewed Craig Newmark, the founder of craigslist.com on how he thinks not for profits and their supporters need to connect together better to better achieve their goals. Interesting conversation in terms of how by connecting and having trust in people more, we can create better [...]

I am really happy with myself that I stuck  have to my guns and done another five, count them five gigs. Especially as I had to take two weeks off from gigs due to work commitments and a nasty cold. It’s always nasty when it goes to my chest. I have also managed to write [...]

Earlier this year, Google was one of the many digital companies that took part in the anti-SOPA and PIPA campaign activities, in order to protect the openness of the internet from corporate control. If you are unaware of the SOPA and PIPA campaign and  explanation of the issues can be found at the BBC news [...]

Takeaways Works with the news cycle. People are asked to “vote” to support Cabo Pulmo, a nod to this year’s high profile presidential election. Celebrities engaged and having fun. It’s not just a gloomy story of environmental destruction. Integrated offline/online activities. At launch, the campaign set up “polling” places around Mexico to let people vote [...]